We met with Habitat for Humanity Brant in 2014 and learned they experienced challenges many other charities experienced. Charities are underserviced in terms of information technology and this inhibits their ability to operate efficiently. Despite numerous software platforms existing in the market, charities have a difficult time adopting them and training their staff on them. It is common for each person working in a charity to devise their own distinct workplace practice. Hence, inefficiencies occur when practices are not standardized. Symptoms of these inefficiencies are:
When Habitat for Humanity Brant explained to us they experienced all the issues mentioned above. We saw an exciting opportunity to improve the situation.
We wanted to solve Habitat Brant’s challenges by creating a custom Customer Relationship Management system (CRM). The custom CRM would differentiate itself from other CRMs in the market because it would be tailored to the operations of Habitat for Humanity and it would require less than two hours to train anyone to be proficient with it.
This new CRM would be called Donation Farm.
Evermight began work on Donation Farm alongside Habitat Brant in the fall of 2014. We started with an operations audit in which we spoke with every individual of Habitat Brant. We set out to build a prototype CRM once we were confident we understood their operations and how it served their organization’s goals. Our first objective was to develop a database to house all donor information and donation information. After 3 months, we standardized the organization’s record keeping practices and replaced all disparate sources of data with one database system that everyone could use. Our second objective was to build tools that allowed staff to better interact with their donors. After another 3 months, we built a digital receipt issuance systems that saved the organization money on postage cost, an online crowd funding campaign system that reached a greater audience of donors, and an advance reporting tool that revealed donor giving patterns.
To this day, Habitat Brant continues to offer suggestions on how to improve Donation Farm. We incorporate their feedback into our product road map to iterate new features quickly.
Habitat Brant has been extremely satisfied with Donation Farm and how it streamlined their operations, simplified the donation process, and enabled them to engage new donors. Because of Habitat Brant’s recommendations, we have deployed the solution to four new charities in 2016.
Our next objective is to market the Donation Farm platform to the rest of the non-profit and charitable community.