Our team continues to enjoy working with Optix, particularly when consulting on web development best practices. The Optix team consists of creative designers and interactive designers whom are experts in the field of video production. The creative and interactive team had a strong influence in the creative direction of the current website which launched in summer of 2013. This meant our team spent considerable time informing their designers on the capabilities, limits and consequences of particular web technologies and industry approach to web design. Many of the interactive features that currently exist on the website were difficult to implement and stabilize across various platforms during development in early 2013. For example, features such as parallax scrolling, HTML5 history, web video playback on mobile, CSS3 fonts on mobile were relatively new features that required graceful fallback for older browsers. Our team enjoyed the challenge of pushing the limits of technologies to help the client deliver a message that clearly reflects their organization.